Monday, August 28

Anime conquers the world

A book by Philip Brophy taps the peculiar charm of Japanese animation, writes Cefn Ridout

August 16, 2006

ANIME (animated films) and manga comics have long displaced tea ceremonies and Zen as Japan's foremost cultural exports. In 2003, anime accounted for 60 per cent of all broadcast animation worldwide and the industry is projected to become a global entertainment behemoth worth more than 10 trillion yen ($115 billion).

Not bad for what was, barely 15 years ago, primarily a direct-to-video niche market.
What went right? Breakthrough successes such as the television series Pokemon and Yu-Gi-Oh and feature films such as Katsuhiro Otomo's Akira and Hayao Miyazaki's Oscar-winning Spirited Away tell only part of the story.

Full Article is here

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