Bakemonogatari / 化物語 receipe of success?

According to sources, Bakemonogatari, the relatively unknown and under-the-radar series when it started took the fandom by storm as the DVD and Blu Ray sales of 1st volume shown. 56,000 is a very good figure, beating even moelicious, overhyped K-On! by wide margin.

For Japanese anime industry standard it is a fantastic figure given it is not very hyped up like K-On! or have illustrious predecessors like Macross Frontier. What more, Shaft is often running short of animators (they still advertising for qualified animators) so a lot scenes were minimized or replaced with stock footage, turning it into glorified drama radio. I even read rumors of Shaft Studio often racing against deadline all the time due to lack of manpower.

The series also use a lot of fast cuts to minimize action and some episodes have more talking heads than anything else. What worked for them is judicious use of all anime female trope they can muster and one straight talker in Hitagi Senjougahara who seens to be antithesis of what is considered as standard moe label. She is easily the most popular female character after Mio from K-On!. Not to mention, Akiyuki Shinbo, master of minimalist and creative camera angles is helming the series. If anyone looked into his filmography, one will struck by how many unusual anime series he made like Starship Yamamoto Yoko or Soul Eater. However sometimes he can overboard like looping jokes of nose bleed seen in Mariaholic. I often remarked on how well he seems to be doing with minimal approach, he often let the audience to fill in the blanks instead of telling the audience the entirety of the story he presented. And it worked beautifully in some series like Bakemonogatari.

With all these stacked up against the success, they managed to strike gold. Remarkable.