Monday, May 12

US Business views on anime as product

Embracing Japanese pop culture
'Cuteness, coolness and playfulness' could bring big business to U.S.

Once one starts listing the examples of Japanese culture infiltrating the United States, it's pretty hard to stop. One of the most-anticipated summer movies, "Speed Racer," is based on a '60s anime. Leonardo DiCaprio, James Cameron and M. Night Shyamalan are all attached to anime-based projects.

Anime peppers cable channels like IFC, Spike and, of course, Cartoon Network, whose Toonami block features Japanese animation every Saturday night. Manga fills racks upon racks at Borders and Barnes and Noble. Japanese aesthetic has found its way into mainstream department stores, helped along by pop star Gwen Stefani's Harajuku Lovers line of clothing and accessories, Le Sport Sac bags featuring Tokidoki designs (created by an Italian artist obsessed with Japan), and famed artist Takashi Murakami's bags for Louis Vuitton.

Cosplay and anime conventions don't just happen in hot spots like Los Angeles, San Francisco and New York, but all over the country. The nation's first J-Pop mall is in the works in San Francisco, created by Japanese film distributor Viz Pictures, and will feature a Japanese-only film theater, bookstore, café and fashion boutiques with the U.S.'s first boutique for Gothic Lolita fashion. Names once foreign to Americans — Pokèmon, Tamagotchi and Totorro — have become beloved household brands.

More from here.

Despite news of collapse of Geneon USA and ADV is in the trouble, this article shows why there is still some space for anime growth in USA commercial appeal.

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