Wednesday, April 22

K-On! / けいおん! guitar craze



I have to confess that I totally miss this in my prediction but apparently anime fans in Japan are running amuck with guitar buying as reported here. This is fine example on how passion can help revive economy, but question is once the series is over: what is going to happen to those guitars? I doubt all can play it with any degree of skill. Be prepared to see a lot of second hand guitars on sale post K-On!.

One day though, more and more enterprising business will seize on this and promote their products using anime. We seen it in Ghost in the Shell State Solid Society with Nissan cars, Pizza Hut in Code Geass and Nissin cup noodle in Freedom OVA. The guitar company should seize this and use these girls as their spearhead in marketing.

Anime fans surely have scary motivation to reverse laws of demand and supply.



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